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Instagram Ads and Marketing Services

Introducing Our Instagram Advertising Service

If you want your company to succeed in the new digital world of business, you can’t afford to neglect social media marketing. Many companies focus solely on Facebook when developing a social media marketing strategy, which isn’t surprising given that there are approximately 42 million UK Facebook users. However, around 14 million people in the UK are also active on Instagram, which happens to be owned by Facebook. Instagram is an essential advertising platform because people love engaging with powerful images and videos. To prove our point, over 55 million photos are posted on Instagram daily.

So why should you target customers with visual content on Instagram as well as Facebook? A recent study suggested that Instagram content generates more than 58 times the engagement of Facebook and Twitter. Additionally, some reports show that despite having fewer users, Instagram ads have a higher conversion rate than Facebook ads (and let’s not forget that you can share your Instagram content on Facebook with ease). There are a multitude of benefits associated with Instagram advertising. In short, if you partner with a digital marketing expert, your Instagram advertising campaigns guarantee a return on investment.

Instagram Advertising Tips from the Experts

Instagram is a social media platform that provides hours of entertainment to its users. For businesses, it’s a platform that can drive sales, build brand awareness, boost engagement and much more. You can use Instagram to create highly targeted ads that will only be seen by people who are interested in your products or services. However, to create a truly effective strategy, you need to know how to analyse your audience and understand the different types of campaign. That’s where our service comes in handy.

Just some of the most popular campaigns used in Instagram advertising include:

Given that Instagram is primarily a photo-sharing social network, it comes as no surprise that most Instagram ads come in the form of images. You can share and promote photos of your products, services or events to generate interest in your company. You can also use the “@” feature to tag other companies or entities into your post to encourage them to share your images with a large audience.
Of course, you can post photos for free on Instagram, but if you don’t pay, you can’t guarantee the right people will view your posts. Using your business account on Instagram, you can share photos of your products and ensure they appear in the feeds of users who may be interested in purchasing them. You can also provide links to your website or ecommerce store as well as promote competitions and special offers.
Story advertisements are becoming increasingly popular on Instagram. Users can only view ‘story’ posts for a few seconds before they disappear, which could be viewed as a drawback. However, if the user’s curiosity is piqued by your story, they can swipe up and be taken directly to your website, giving you the opportunity to elaborate on your message and convert Instagram users into paying customers. Creating story ads requires the expertise of a professional. If you’re interested in learning more about this feature, we recommend calling one of the experts at our Instagram advertising agency.
In addition to photos, you can post videos between 30 and 60 seconds in length on Instagram and pay to have them promoted to your target audience. You could either create a long advert to try and convert a user into a customer from the Instagram platform, or you could produce a teaser ad that encourages users to click through to a YouTube video. If you want your videos to have a high conversion rate, partnering with an Instagram marketing agency is a good idea.

Remember – developing a strategy is only half the battle when it comes to ensuring the success of Instagram advertising campaigns. You also need to know how to monitor the performance of your campaigns and make tweaks to your content to maximise your ROI. Before executing your campaigns, you need to ensure your content resonates with your target customers and only appears on the feeds of users when they’re active. Admittedly, developing a successful long-term Instagram marketing strategy can be challenging, but our experts are here to do the hard work on your behalf, allowing you to concentrate on what you do best.

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Let Move Ahead Media Guarantee the Success of Your Instagram Ads

At Move Ahead Media, we’ve been creating, monitoring and tweaking Instagram advertising campaigns for global businesses since the platform’s inception. We established our company before online marketing took the world by storm. As a result, we’re well aware of today’s best practices, which is why we’re confident that we can develop an Instagram advertising campaign that will work wonders for your business for a cost-effective price.

In addition to Instagram marketing, we’re a digital agency in Bristol that specialises in PPC, Facebook advertising, LinkedIn Ads, content marketing, web design, email campaigns and much more. In our experience, the best way to maximise the return on investment from your digital marketing strategies is to combine elements of all the major online advertising platforms, and that includes Instagram. As a company, we’re veterans in the world of online marketing since we’ve operated in the UK, Thailand and Australia since the advent of the web and we want to help your business grow to new heights.

If you want to get more Instagram followers to expand your customer base and increase your reach – or if you have any questions regarding the Instagram advertising costs or our highly sought-after services – we encourage you to give us a call. One of our highly trained and passionate marketing experts will be more than happy to tell you exactly how we can help you, whether you want to attract more local customers or generate interest in your business from overseas.

Get your Digital Marketing Strategy Audit with
an Experienced Digital Strategist.

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