How to Improve Your SEO With Competitor Analysis

An old saying goes, “keep your friends close but keep your enemies closer”. This concept also applies in the world of search engine optimization. You must keep a close eye on your competition and what they are doing to get ranked for a particular keyword that you are both vying a spot in Google for. If you do not give enough attention to competitor analysis as part of your SEO campaign, they could rank higher than you in search engine results page.

seo analysis


Why Should You Analyze Competitors?

If you are tired of constantly placing second to your competition in Google search engine ranking, you need to investigate. What is it that they are doing better than you do? SEO analysis on your competition will provide you with crucial information you can incorporate into your own SEO strategy.

To put things into perspective, competitor benchmarking can help you with the following areas:

  • You will be able to identify key points in their SEO strategy that you can incorporate into your own (to improve your own SEO performance);
  • You will be able to strategize on how you can out-perform them in Google search engine rankings;
  • You will identify link opportunities that will also boost your own SEO strategy.

Playing detective is not enough though; you must know what to look for when you do website competitor analysis. In the next section, you will learn about the crucial factors you need to focus your research on and what you can do with the information you have obtained.

Areas to Focus on SEO Analysis

According to SEO experts, there are five key areas that you need to focus on when doing competitor research: 1) keywords, 2) content, 3) SEO, 4) authority, and 5) weaknesses.

Keywords are the heart and soul of your SEO campaign. The keywords and keyphrases you use will determine how your target market will find your business website on the internet. When doing competitor analysis, you need to find out what keywords your competitors are optimizing their website for. Aside from the keyword you used to find their website, look at other long-tail keywords too. If you were able to find a website through a keyword that you are targeting for your website, then it means the website is doing something right to end up in the search query results. It is also important to use other relevant keywords that web users might employ for a related search.

The next area to spy on is the content. Look at how the keywords are being incorporated into the website content. With the recent updates on Google’s algorithm, there is now a bigger emphasis on the quality of content. Study how the keywords are incorporated on the pages and content so you can determine how to improve your keyword usage too.

In terms of SEO, look at how well the website is ranking for a keyword you are trying to optimize for your own website. Then, look at its SEO practices and what method they are using to obtain such ranking. In relation to this, what is the authority level of the website? Is it considered an authority within the niche? What are the quality of the links that it is linked to and links back to it? It is important to gather all of the information in order for you to make the proper assessment.

Lastly, you should also look for weak areas in the website’s SEO campaign. If there are any weak areas, you can take advantage of those in order to get your website ranked higher for a similar keyword. You can also use that as basis to make improvements in your own SEO campaign. This is the core essence of competitor analysis in relation to search engine optimization.