How Backlinks Can Help to the Exposure of a Webpage or Business
Backlinks, by definition, are the incoming links found within a certain webpage that lead visitors to other sites. Considered by some as resources comparable to citations, backlinks are the factor that all major search engines use as a basis for a website’s importance and relevance in result-ranking.
There are three big reasons why backlinks are important to web authors and owners – one, they help largely with organic ranking; two, they enable search engine bots to discover links to a website and help with quicker indexing; and three, they enable referral traffic much more effectively.
If you want to more direct exposure to your website, with or without the budget to purchase backlinks (yes, a lot of them are sold), consider the following techniques to help you get started.
Techniques on Getting Quality Backlinks for your Page or Blog
Keep in mind that the number of backlinks found within a webpage isn’t enough to bring it up in the ranks. In very apparent reasons, search engines like Google and Bing among others, prioritise user security, which necessarily forces out threats or risks that low-quality backlinks present. Therefore, quality beats quantity.
Link with high-quality backlinks
High-quality backlinks are the ones that come from relevant and legitimate sites. It’s important to think about their context when you round them up – links that do not generate related content are no use and possess bigger chances of getting terminated.
Some excellent examples of quality backlinks are:
- Authority links from authoritative, credible websites e.g. government sites
- YouTube links with content relevant to your site or blog
- PDF links with relevant content
Writing well-written and -researched articles are the main key to getting the exposure you want. Constructing them alone in a specific manner that gets them shared around without the need for special plugs or features is a smart move.
Build links through forums
Expanding your blog connections is also effective in building up publicity – linking building with high-quality signature forums, and starting relevant threads on them can lead other bloggers or authors to network with you. Making use of as many press releases as possible or doing top product or company reviews can help as well. Bespoke SEO services may include such link building technique.
Build links through guest posting
Guest posting is, by far, the most recommended trick from experienced webpage builders. Simply commenting on another blogger’s webpage featuring content related to yours can contribute to your blog’s overall link profile; or encouraging them to collaborate on sharing projects can already make a huge difference. Taking part in discussion boards like Quora can assist with establishing your page’s credibility and activeness too.
Build links by exchanging resources
If your work is more on the technical side, you can either release software or compile a collection of projects and then send them to top software websites. Trading featured articles or linking other influencers regularly on your webpage can also prompt them to return the favor.
There are more ways, albeit small, to help you get your website up in the ranks, but following these techniques should suffice.
Common Terms Related to Backlinks that Creators Should Know
Orienting yourself with a backlink in all its forms can be helpful in establishing your work online. When you know which ones to work on and which ones to avoid using in the middle of building your page, you can focus better on manufacturing various measures to haul its progress and reach. Below is a glossary containing all common backlink terms:
- Linking Root Domains – used to identify the number of backlinks linking directly to your website; these are links coming from original and authoritative domains.
- Internal Links – these are the ones that link one page to another within one domain only; the process of creating them is called interlinking.
- Link Juice – generally the main factor that improves the authority of a domain, link juice gets passed when a webpage links automatically to yours or any of your articles.
- Do-follow link – these are all the links you add to a blog post and by default, they pass link juice.
- No-follow link – these are links containing no-follow tags which you can use if you feel like a specific link comes from an unreliable site.
- Anchor text – this is the text used for hyperlinks; they work exceptionally well when you’re trying to rank keywords.
- Low-quality links – what you call the links coming from harvested sites and mainly the ones you have to avoid since they may contain spam, virus, or malware.
Link building is simple when you hire link building and on-site SEO services from Move Ahead Media, your one-stop source for anything SEO.