Conversion Rate Optimisation Services
Is the conversion rate of your business on the right track? Your website may be attracting a significant number of visitors, but are you able to convert the traffic by increasing earnings per visitor? Simply put, getting a good traffic does not correctly reflect your business’ earnings. For example, increasing your earnings per visitor by £1.05 can have a much higher impact on your revenue than merely increasing your website’s traffic by 12,000 pageviews per month. That’s why conversion rate optimisation (CRO) is so important for a business that has a virtual presence.
When talking about conversion you need to think when visitors to your website take a certain action you want them to take. That action can be signing up for an email newsletter, downloading a PDF/e-book, creating an account or making a purchase. Whatever action visitors take, you need to measure that through conversion rate optimisation by analysing website heatmap, which is a graphical representation of data.
Key Focus Areas:
Here are the key areas that you need to focus on when chalking out a CRO action plan:
When it comes to conversion rate optimisation, the overall user experience (UX) has a crucial role to play. User experience is not just about how your website looks, rather the aspects such as how easily visitors navigate your site and how fast it is prove to be decisive. You can apply this user experience to sales funnel optimization.
In your funnel optimisation efforts, the major aspects of UX are below:
- Bringing down the instances of wasted clicks, false starts, excess pages, moving to the wrong page, page load issue, and others that force users to give up.
- Reducing user indecision that causes them to abandon the funnel before conversion.
A website heat map can help you track in real-time how users navigate and accordingly, you can craft a new design for better impact.
Landing Page Optimisation
Google delivers nearly 20-25 percent of web traffic to your website, and visitors many land on various landing pages such as blog posts, product pages, and contact us sections. This is why you need to optimise your land pages for effective conversion rate optimisation.
Here are some major elements of your website’s landing page:
- A creative and catchy headline
- The primary image that draws visitors towards the call to action (CTA)
- Clearly specified benefits
- Social proof
- An effective call to action or form
Reducing Bounce and Exit Rate
- Bounce Rate: your heat map website analysis will also reveal the bounce rate, which is the number of visitors who bounce out of your website after checking a single page. It is a key data that can help you design your website and content better to improve conversion rate optimisation in the future. Remember, the higher your website’s bounce rate, the lower is your percentage of engaged users.
- Exit Rate: you can measure visitor exit rate for each page of your website. It is actually the percentage of visitors who leave right after checking a page. The exit rate provides you the user data of their last page visit before they moved on. Consider a high exit rate on a particular web page as a red flag. Again, your Google analytics heatmap can accurately indicate the exit rate.
Some Hands-on CRO Tips
- Check the positioning of your call-to-Action for effectiveness.
- Add credibility indicators to your site such as reviews, testimonials, stats, and awards.
- Improve clarity if there are larger product images on the category pages.
- Sell solutions not features. It should be in line with your value proposition.
- If there are large blocks of white copy on dark background, you can change those to black text on white.
- Include actionable captions in the images. Also include your CTA link.
- Make sure your site’s landing page headlines match the texts in your PPC ads.
- Offer self-segmentation on the homepage to increase funnel relevance.
- Test animation instead of static content to see visitors’ response.
- Test different CTAs such as “Get a Free Quote,” “Order Now” and “Instant Quote.”
Once you carry out testing related to optimisation, use heat map Google analytics to capture the real-time data including date range, metric (pageviews), segments, and day/hour wise breakdowns. Keeping in mind the various aspects mentioned in this post will help you consider all the options and select the right tools or services for optimisation.