The Easy Guide to Pay-Per-Click for the Internet Business person

What Is PPC (Pay-Per-Click)?

You type out your search query on Google and are instantly provided with search results. You can’t help but notice these highly visible listings right above the actual results. How do they get there? And what can you do to get your young website on these ads?

These ads are called pay-per-click (PPC) ads and they are a very simple and effective form of internet marketing. They are usually offered by big search engines like Bing and Google. They let individuals, websites and businesses bid and often buy the coveted top spot in the search results. It is also very economical, as the individual is only charged when an ad is clicked.

ppc pay per click

Pay per click advertising allows business owners to bid on specific keywords to gain highly visible placement. Widely used words can be more expensive than words with a niche target market. PPC is also a very efficient way to generate traffic to your websites and businesses.

Why is PPC Good for You?

PPC is an economic and efficient way to get traffic to your website. Here is an in-depth list of its other benefits.

  • Get more than what you paid for – As PPC only charges when an interested person clicks an ad, gaining impressions or simply having your ad on top of the results is completely free!
  • Control your budget – Once you win the bid on a keyword, you can set a cap on your daily clicks to space out your ad airtime and to regulate your daily budget. This is where PPC management comes into play.
  • Reach your target market – You can also have the option to set where and when people can see your ads. You can set it at a time where traffic on search engines is high, or you could also target your ad to highly populated cities to get the most impressions out of your ads.
  • It can yield results rapidly – Actual search traffic has a longer effect on your website’s return on investment. With PPC, you can speed that process up and get to cover your bases in a timely manner.

With keywords as the main ingredient in a PPC campaign, get Adwords help to find the right ones to use.

What To Do and Not To Do with Pay-Per-Click

PPC is good, but it also comes with its own risks. Become a digital marketing master by getting acquainted with what you need to do and what you do not need to do from the list below.


  • Research – find out which keywords you require to get to your target consumers. Avoid pricey famous keywords and whittle your choices down to what you actually need. Google Adwords can assist you with keyword research.
  • Back your ads up – make sure you could deliver what you are advertising. Search engines like Google and Bing may remove your ad if your website does not appear to be well-designed or if you cannot offer the products in the ads. Web design and development do matters. A lot.
  • Target your ads – use the geographic targeting and the time frame feature for PPC ads to your advantage. Find out where and when your target consumers would be looking for the products your website is offering and get the most impact.

Do Not

  • Get keywords that are too generic – they are definitely costly and can cause your predicted ROI to slow down.
  • Focus on gaining attention – narrowing down and focusing on your target consumers can yield more positive results.
  • Send traffic only to your homepage – create the appropriate landing page so that target consumers will have fewer clicks to do when they are purchasing an item or inquiring about a service.

Now that you know the facts, time to put them to good use. Let Move Ahead Media help through their digital marketing services.